Writing Success Game Is All In Your Attitude… So Create the Right Mindset

Writing Success Depends on the Mindset you Bring to Your Pen Writing success is all in your attitude. The mindset you place in your head determines whether you succeed or fail in writing copy or marketing your client’s products. This also goes for articles, letters and blogs as well. And you better have a good writing success attitude set before you arrive at your…

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Websites are Key… Without One You Just Don’t Exist

Websites Are Necessary for Business and Your Success Websites are a necessity to survive in this business of copywriting or as an article freelance writer. So far so good. But what if you have practically no knowledge about websites, let alone anything to do with computers? That was me several years ago. And it was hard to learn and grasp the nuances in learning…

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Following Instructions & Listening… Why it’s Important to Freelance Writers

Not Listening or Following Instructions is the Death Knell for Freelance Writers Not listening or following instructions feels like an epidemic these days. It is the death knell for the freelance writer. This problems strikes at all levels… from pro to student freelance writer. It seems like this afflicts  copywriters the worst. But maybe it’s just more noticeable in them. Listening and following instructions…

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To Niche Or Not to Niche… Is That the Question You Need to Look At?

 Niche Writing or Generalist Writing, Which One is for You? Is a writing niche important? So, do you need only one niche or more? Or should you be a generalist writer? Often, these questions plague new writers, whether they write website copy, printed articles or blog. If you are a generalist you really aren’t an expert on anything in particular. Yes you can write…

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Long Copy Versus Short Copy… the Long and Short Of It All…

Long Copy Versus Short Copy: One of the Never Ending Debates Between Copywriters The debate rolls on and on and on… Does it matter whether it's long copy or short copy? Long copy versus short copy is the age-old question copywriters debate. Depending on which copywriting guru of the day you ask, you’ll get a different answer. And that’s okay. Both are good. And…

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Benefits… What’s in it for Me? Why Is This More Important Than Features?

Benefits Versus Features... Why are Benefits So Important? Benefits versus features… here we go again. Why is this such a big deal? Why does anyone care? You care because this is what converts your copy into sales. Also, if your letter or web copy does well, it may become the next control. This is important for article writers too. Look at any run-of-the-mill real…

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